— PR and Propaganda:
| Public Relations | Propaganda |
| Ø PR is responsible for presenting factual information without comment. | Ø Propaganda seeks to build a favorable public opinion through one-sided presentation of facts. The selective and slanted presentation is designed to strengthen particular images by emphasizing only the good points of one position and the bad points of another. |
| Ø The receiver of the information has the freedom to take his own decision. | Ø They resort to deliberate disinformation for building the strongest possible case for their views. |
| Ø The fundamental purpose of PR is to establish mutual understanding. It is based on facts and information. | Ø Propaganda is designed to manipulate the beliefs and attitude of the people through colorful half-truths. |
| Ø Objective: Consent | Ø Objective: to build a sectarian movement. |
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